UK-based coffee roaster Origin Coffee has announced a long-term partnership with Belco and TOWT to introduce a new product, Sail Ship Coffee, which will be transported from Brazil to Cornwall by sailboat.

This initiative aims to significantly reduce transport emissions, achieving a decrease of up to 95% compared to traditional cargo shipping methods. The move is expected to save Origin Coffee approximately 3.9 tons of CO2 emissions per container while also minimising noise pollution that impacts marine life.

The journey will involve transporting 19 tonnes of Brazilian coffee for 22 days to Le Havre, France, before it arrives at Origin Coffee's headquarters in Porthleven, Cornwall.

Origin Coffee's sustainability manager, Sarah Walker, commented: "This is a monumental step for Origin and our environmental commitments. As part of our wider Net Zero plan, we plan to increase our sail quantities by a % year on year and for this alternative, kinder, method of transportation to represent 10% of our overall coffee by 2030. Doing this will allow us to offer our customers high-quality, consciously-sourced coffee with a lower environmental impact."

The coffee, sourced from the Morgiana region, will be available for purchase online starting from early 2025 and through select wholesale customers, including The Pig Hotel Group. Tasting notes include flavours of milk chocolate, Brazil nut and raisin, contributing to its naturally sweet profile. The beans will be packaged in fully recyclable materials, which is part of a broader sustainability effort initiated by Origin Coffee in 2023 that has already reduced CO2 emissions by up to 47% compared to previous compostable bags.

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