Pure Genius Protein has expanded its portfolio of high-protein nutrition shots with the launch of a new Pink Lemonade flavour, adding to its range of portable, ready-to-drink protein supplements.

The new variety delivers 23g of complete protein in a 3.38fl oz bottle, while containing 100 calories, zero sugar and zero fat. According to the company, 92% of the product's calories come from protein, positioning it as a convenient solution for consumers looking to increase protein intake without the volume of a traditional protein shake.

Co-founded by bestselling author and podcast host Mel Robbins, the brand has focused on developing compact, juice-like protein shots that aim to address consumer demand for convenient, on-the-go nutrition.

The latest launch taps into the continued growth of the protein category, where demand for portable formats has accelerated alongside rising consumer interest in high-protein diets and functional beverages.

Unlike conventional ready-to-drink protein beverages, Pure Genius Protein's shots are designed to be consumed in seconds and are packaged in TSA-friendly bottles intended for travel, commuting and busy lifestyles. The company also highlights the products' smooth, juice-style texture as an alternative to thicker protein shakes.

Pink Lemonade joins an existing flavour portfolio comprising Lemon Lime, Blueberry Lemonade, Strawberry Guava, Pineapple and Watermelon Berry.

Pink Lemonade is available through the brand's direct-to-consumer website and selected online retail channels.