Refreshment focuses on the water dispenser/cooler, office coffee service and vending sectors, while also taking an in-depth look into products for vending from bottled water and drinks, to snacks and confectionery. It also focuses on hydration, health and wellness, new technologies and environmental and social responsibility issues.
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Regal Foods, a global food and beverage group headquartered in the UK, has announced its acquisition of soft drinks brand Suncrest.
The acquisition, which was completed for an undisclosed sum, marks a key milestone in Regal Foods’ growth journey.
It will expand the group’s portfolio of F&B products – which already includes bakery, confectionery, snacks and drinks – while creating new opportunities for growth in both UK and international markets. Headquartered in Bradford, Regal Foods operates across both the retail and foodservice sectors.
Suncrest, founded in 1985, is well-known for its range of tropical fruit-flavoured beverages. Its soft drink offerings span across still and carbonated varieties, available in bottled and carton formats. Popular flavours within its portfolio include mango, tropical, lyche, guava, coconut water, aloe vera and the South Asian favourite, lassi.
To coincide with the deal, Suncrest will feature a new bottled variant across Asda stores nationwide in the run-up to Diwali. It will be available in mango, tropical, lychee and guava flavours.
Younis Chaudhry, CEO of Regal Foods, commented: “We are delighted to welcome Suncrest into the Regal Foods family. As a well-loved and recognisable soft drinks brand, Suncrest is a natural fit for our expanding beverage portfolio and supports our long-term growth strategy.”
Chaudhry added that Regal aims to reintroduce Suncrest to consumers with a focus on NPD and innovation to drive the brand’s growth.
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