Refreshment focuses on the water dispenser/cooler, office coffee service and vending sectors, while also taking an in-depth look into products for vending from bottled water and drinks, to snacks and confectionery. It also focuses on hydration, health and wellness, new technologies and environmental and social responsibility issues.
Research
Coffee & tea

Starbucks

Starbucks launches RTD coffee and protein range
Starbucks is expanding its ready-to-drink (RTD) portfolio with the launch of Starbucks Coffee & Protein, a new line combining Starbucks coffee with added nutrition.

Starbucks expands UK RTD range with limited editions as flavour innovation drives chilled coffee growth
Starbucks is launching two limited-edition ready-to-drink (RTD) chilled coffee products in the UK in early 2026 under its ready-to-drink partnership with Arla Foods.

Starbucks opens new coffeehouses in Brazil, eyes expansion in 2026
Starbucks, operated by Zamp in Brazil, has opened two new coffeehouses last month, bringing its total locations in the country to 112.

Starbucks forms $4bn joint venture with Boyu Capital to operate China retail business
Starbucks Coffee Company has entered an agreement with alternative investment firm Boyu Capital to form a joint venture that will operate the company’s retail business in China.

Starbucks introduces limited-edition Abracadabra Frappuccino for Halloween season
Starbucks has unveiled its latest seasonal beverage, the Abracadabra Frappuccino Blended Beverage, available for a limited time from 27 October to 2 November across participating markets.

Starbucks to close stores and cut 900 roles as part of restructuring plan
Starbucks has announced plans to shut underperforming coffeehouses and cut around 900 corporate roles in North America as part of its “Back to Starbucks” restructuring plan.

Starbucks pilots AI assistant to support baristas in real time
Starbucks has introduced a generative AI-powered tool designed to support baristas during their shifts, as part of its latest move to streamline operations and enhance in-store efficiency.

Starbucks cuts iced drink prices in China amid market slowdown – Reuters
Starbucks has announced a price reduction for some of its iced beverages in China, lowering prices by an average of 5 yuan (approx. $0.70) nationwide as of Tuesday, according to Reuters.

Starbucks Japan appoints Hisae Morii as CEO
Starbucks Coffee Japan has announced that Hisae Morii will replace Takafumi Minaguchi as representative director and CEO, effective 1 April.
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