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Brita Professional has launched the iQ Meter, a new digital tool designed to help coffee, vending and hospitality operators monitor and manage water filters in real time.


The iQ Meter connects to Brita's Purity C and Purity filtration systems, allowing businesses to track filter usage, reduce energy costs and extend equipment lifespan by preventing scale build-up.


According to Brita, just 1mm of scale can increase energy consumption by 7%, making precise filter management key to reducing operating costs.


The device uses 4G connectivity and plug-and-play installation to provide remote access and simplified management across multiple sites. It integrates with the Brita iQ Portal – a cloud-based platform offering real-time data on filter performance and usage trends.


Brita says the iQ Meter enables businesses to replace filters only when necessary, cutting unnecessary service visits and equipment downtime. It also supports wider efforts to lower energy use; recent research from the company found that 61% of hospitality businesses are already using smart technologies to reduce equipment energy usage, and 49% are using IoT tools for energy monitoring.


Samantha Scoles, sales director at Brita Professional, said: “We recognise the challenges businesses are up against – from rising costs to tight margins and the constant pressure to streamline operations. The Brita iQ Meter helps businesses tackle these issues by providing digital monitoring that simplifies filter management, boosts efficiency, and ultimately cuts costs.”

Brita launches iQ Meter for smarter water filter management

Rafaela Sousa

13 May 2025

Brita launches iQ Meter for smarter water filter management

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