J2O is extending its portfolio with the launch of a new sparkling range, available in Apple & Raspberry and Apple & Mango flavours.

The new line is packaged in 330ml cans and targets demand for alcohol-free soft drinks suited to social and on-the-go occasions, particularly among younger consumers.

The launch builds on J2O’s positioning as a social soft drink brand, with the sparkling format offering a carbonated alternative to its existing still range.

The rollout includes both single cans and multipacks, aimed at covering different purchase occasions, from impulse buys to larger shops.

Alongside the new range, J2O’s core Orange & Passion Fruit still variant will also be introduced in a 330ml can format.

Carly Sims, socialising brand director at Carlsberg Britvic, said: “With J2O Sparkling, we’ve taken what consumers already know and love about J2O’s unique taste and given it a fresh, sparkling twist, creating a premium option that feels right for everyday get-togethers, relaxing evenings at home or special moments worth celebrating."

“By launching across both single cans and multipacks, we’re helping retailers tap into different shopping missions – from impulse top-ups to bigger planned shops – while encouraging shoppers to trade up for social occasions. The new 330ml single can also gives retailers an easy way to meet demand for softer, low-tempo occasions, whether that’s enjoying a drink with a meal or picking up something a bit more special as part of a meal deal."

The products will be available from March across grocery, convenience and wholesale channels, with a recommended retail price of £1.75 for single cans.

J2O will also expand distribution of its 10x250ml multipack, featuring Orange & Passion Fruit and Apple & Raspberry still flavours.