A new report from the National Coffee Association (NCA) shows that 66% of American adults now drink coffee every day, up nearly 7% since 2020 and surpassing daily consumption of tea, juice, soda and bottled water.

According to the Spring 2025 National Coffee Data Trends (NCDT) study – conducted by Dig Insights in January – the average coffee drinker in the United States downs three cups each day.

Speciality coffee is driving much of the growth: 46% of adults reported consuming a speciality brew in the past day, an 18% increase from five years ago. Within that segment, espresso‑based beverages such as lattes and cappuccinos rose from 24% of adults in 2020 to 28% this year, while non‑espresso formats – including cold brew and nitro coffees – jumped from 12% to 17%.

By contrast, traditional coffee remained steady: consumed by 42% of adults during the past day in January 2025, compared to 43% recorded in January 2020. Overall, speciality drinks now account for 59 of every 100 cups poured, with the remaining 41 cups attributed to conventional coffee.

NCA's president and CEO, Bill Murray, commented: "Coffee holds a unique place in Americans' daily lives – no other beverage is such a beloved and prominent touchstone. Coffee's popularity brews big benefits for American coffee drinkers and the entire US economy, and we expect America's love affair with coffee to continue for many decades to come."

Home brewing on the rise

Home remains the most popular brewing venue: 71% of daily coffee drinkers prepared their brew solely at home in 2025, up from 63% in 2020. Meanwhile, only 16% relied exclusively on out‑of‑home preparation, and 13% combined home and away consumption.

Grocery stores continue to be the top retail channel for coffee purchases (40% of daily drinkers), though online buying has doubled over five years – from 7% in 2020 to 14% in January 2025. Mass merchandisers and club stores also play a role, at 29% and 10% respectively, while coffee shops account for 5% of daily purchases.

Evolving coffee gear in US households

Drip coffee makers remain the most common home appliance, found in 62% of households – up from 58% in 2020. Single‑cup brewers follow at 42%, with instant coffee jumping to 35% penetration.

Higher‑end machines are on the rise as well: 15% of homes now feature bean‑to‑cup systems (versus 10% in 2020) and 12% own espresso machines.