Krispy Kreme has announced the opening of its first Moroccan location, in partnership with franchisee Americana.

The new shop will serve fresh Original Glazed doughnuts and coffee daily. The announcement follows Krispy Kreme's recent plan to enter the Spanish market through a new joint venture with Glaseadas Originales, which is set to launch in 2025.

This opening aligns with Krispy Kreme’s strategy to expand its global presence through its "capital-efficient hub and spoke model". According to the company, Morocco was chosen due to its dynamic economy and the consumption habits of its population. Raphael Duvivier, chief development officer at Krispy Kreme, said: "Our decision to enter the Moroccan market is part of our broader expansion strategy in the Middle East and North Africa region. We know our iconic doughnuts and coffee will add an extra touch of joy to Moroccan consumers and bolster our presence in this crucial market."

The Moroccan shop will offer 12 doughnut varieties, including Original Glazed, chocolate, fruit and hazelnut options, as well as gluten-free and vegan choices. Unique flavours inspired by Moroccan tastes include caramel, cinnamon and lemon dream doughnuts. The shop will also serve a variety of beverages, including 100% Arabica coffee, cappuccinos, lattes, teas and fruit frappes.

The Moroccan location will feature Krispy Kreme’s Hot Light shop concept, also known as 'Theatre Shop,' allowing customers to watch doughnuts being made and glazed in real-time.

Krispy Kreme will work with Moroccan suppliers for many of its ingredients and materials, "fostering sustainable and mutually beneficial relationships with local communities and producers," said the company.

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