Nayax has acquired Inepro Pay, a Netherlands-based payment service provider.

Inepro Pay, a subsidiary of the Inepro Group, has acted as Nayax’s distributor in Belgium, the Netherlands and Luxembourg since 2015. The company provides cashless payment solutions and supports unattended retail businesses, such as vending and self-service kiosks.

The acquisition gives Nayax direct control over its operations in the Benelux region, allowing it to to improve customer support, eliminate duplicate processes and drive growth in a region that accounted for roughly 36% of Nayax’s global revenues in 2024.

Yair Nechmad, CEO and chairman of Nayax, said: “Our goal at Nayax has always been to simplify commerce and deepen customer loyalty for merchants worldwide. Inepro Pay has cultivated an unparalleled understanding of our products and customers as our distributor since 2015 in the Benelux region, and we’re confident that integrating their team and back-end operations will produce remarkable outcomes for businesses across Europe.”

Jeroen Pynenburg, CEO of Inepro Group, added: “Our customers frequently tell us Nayax is the engine behind their success, unifying payments, operations and loyalty into a powerful yet flexible retail solution which spares them the hassle of managing multiple vendors".

"It has been a privilege to build-up the Benelux Nayax representation in the last ten years, and it is a natural moment for the team joining Nayax now. This will give the enhanced resources, sales tools and operational backbone necessary to connect more merchants with a single, unified commerce platform.”

Terms of the acquisition were not disclosed.

Top image: © Inepro Group