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Pret a Manger is set to make its debut in Africa, located in Johannesburg, South Africa.
This marks Pret’s 20th international market outside the UK.
The expansion is part of Pret’s international growth strategy. According to Pret, international expansion and franchise partnerships have contributed to Pret’s recent sales growth, with worldwide system sales reaching £1.1 billion in 2023, a 22% increase from 2022.
Pret is partnering with South African franchise operator Millat Group to enter the market.
Pano Christou, CEO of Pret, said: “This opening is an important step in Pret’s global journey. South Africa’s dynamic food culture and vibrant community made Johannesburg the perfect location for our first shop on the continent. We’re thrilled to bring a touch of Pret to this incredible city while incorporating South African flavours into our menu.”
The Melrose Arch shop will feature a menu blending Pret classics with South African-inspired items, including the soutvleis sandwich and the braaibroodjie toastie. The menu will also include freshly made sandwiches, salads, wraps, breakfast options, barista-prepared organic coffees, organic juices, health shots, teas, smoothies and iced drinks.
Hamza Farooqui, CEO of Millat Group, added: “We are incredibly excited to bring Pret A Manger to South Africa. This is not just about opening new shops; it’s about introducing an entirely new café culture, one that revolves around freshly handmade food and commitment to quality”.
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