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PepsiCo-owned crisp brand Walkers has introduced two new global-inspired flavours to its permanent line-up in response to evolving consumer preferences – Sticky Sticky Teriyaki and Masala Chicken.
With Tikka Masala and Japanese flavours both rising in popularity in the UK, the new products aim to provide an exciting and trendy new addition to the savoury snack category.
The launch follows the announcement that Walkers has been moving many of its category favourites towards a lower salt formulation, offering many of the brand’s popular flavours – such as Salt & Vinegar and Prawn Cocktail – along with newer products. Sticky Teriyaki and Masala Chicken will be offered as a non-HFSS choice.
Wayne Newton, senior marketing director of Walkers Snacks at PepsiCo, said: “Masala Chicken and Sticky Teriyaki bring exciting, globally inspired flavours that strongly resonate with UK consumers. By expanding our permanent line-up, we are giving shoppers even more choice when it comes to the flavours they love, and helping retailers boost basket spend.”
The new Sticky Teriyaki and Masala Chicken flavours will be available across grocery, impulse and wholesale in the UK, starting from the last week of August in various formats, including six-pack multipacks at RRP £2.15, 45g grab bags at RRP £1.10 and 70g PMPs at RRP £1.35.
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