Flash Coffee has appointed Bardon Matthew as its new CEO to lead the company’s next phase of growth, with a focus on expanding across Indonesia.

The appointment follows Flash Coffee’s decision to focus fully on the Indonesian market and build on its recent turnaround. The company plans to grow from 80 stores by the end of 2025 to more than 500 stores in the coming years. A recent $3 million investment will help support this plan.

Matthew has over 20 years of experience in Southeast Asia’s food and drink industry. He has held leadership roles at companies such as Starbucks, J.Co Donuts & Coffee, Krispy Kreme, Indofood and Fore Coffee.

Flash Coffee operates in Jakarta and Bandung and plans to enter two more cities by the end of the year.

"I don't believe in the status quo," comments Bardon Matthew, CEO of Flash Coffee. "When teams are empowered and systems are structured in the right way, you can iterate and improve to build for excellence and resilience. I am excited to lead Flash Coffee in its mission to scale smartly and efficiently, while continuing to delight customers in my home country."

Jakob Angele, Flash Coffee's executive chairman, added: "Bardon understands our customers, our stores and what it takes to constantly iterate and improve a great business. After our very successful turn around efforts in 2024, and with Flash Coffee showing great current performance, we are now taking the next leap and will be scaling Flash Coffee to 500 stores across Indonesia."