Starbucks has unveiled its latest seasonal beverage, the Abracadabra Frappuccino Blended Beverage, available for a limited time from 27 October to 2 November across participating markets.

The new product combines a Matcha Frappuccino base with a swirl of strawberry sauce, finished with whipped cream and a topping of chocolate cookie crumble.

The formulation brings together layered flavours and textures designed to align with consumer demand for visually distinctive and experiential beverages during the Halloween period.

Developed by Starbucks partners in Colombia, the Abracadabra Frappuccino reflects the company’s regional strategy to foster innovation and creativity among its baristas, while tailoring offerings to local preferences within the Latin America and Caribbean portfolio.

Cristian Paredes Costa, senior manager for brand and product for Starbucks Latin America & Caribbean, said: “Halloween is a time for joy, fun and surprise – and this beverage was created to capture that spirit".

"Inspired by the sense of wonder that magic brings, the Abracadabra Frappuccino Blended Beverage combines bright shades of green, red and black to evoke the mystery and excitement often associated with a magician’s toolkit. It’s a playful creation, designed to surprise and delight our customers."

Complementing the launch, Starbucks has introduced a glow-in-the-dark Halloween merchandise collection, featuring limited-edition tumblers, mugs and accessories with luminous details and textured finishes.