Kenco is expanding into matcha and ready-to-use coffee concentrates with the launch of new at-home drinks products aimed at younger consumers and café-style occasions.

Free Soul has partnered with PerfectTed to launch two new functional beverage products: Matcha Protein and Matcha Collagen Latte.

UK start-up Drink Lomi has launched a range of single-serve matcha and vegan cold foam sachets, targeting growth in the premium at-home drinks segment.

Joe & the Juice has partnered with Maya Jama to launch a limited-edition collagen-infused matcha drink in the UK, as the brand looks to tap into growing demand for functional beverages and flavour innovation.

Monin has introduced a new Matcha Green Tea concentrate, targeting continued growth in the global matcha category.

Krispy Kreme has launched a limited-edition matcha range across the UK and Ireland in partnership with Perfect Ted, introducing a filled doughnut and two matcha lattes under its 'Grab Your Greens' campaign.

Jade Leaf Matcha, a premium matcha company, is set to launch a Pistachio Matcha Latte Mix. This new offering, which combines the smoothness of matcha with a creamy pistachio twist, will be exclusively available at Target, marking a significant expansion of the brand’s ready-to-mix latte line-up. Pistachio Matcha Latte Mix is designed for consumers seeking an on-trend, convenient and cost-effective alternative to café-style drinks. At a retail price of $10.99 for a package containing ten...

Ryan Moore, co-founder of UK-based speciality drinks brand Blendsmiths, explores how a mix of health benefits, consumer demand for functional ingredients and social media-fuelled visibility is driving matcha’s global rise.

Popcorn Shed, a UK-based gourmet popcorn manufacturer, has released a new limited-edition flavour: Matcha Latte Popcorn.

Cuzen Matcha has launched the Cuzen Matcha Maker Pro, a commercial-grade machine designed to handle matcha preparation in busy cafés, restaurants, hotels and workplaces.