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Yerba Madre, a US-based yerba mate brand, is rolling out a range of new flavours and formats in 2026, including sparkling, ready-to-drink and convenience-exclusive options.
Early-year launches include a 'Sparkling, Reimagined' line, which is a refreshed sparkling yerba mate line formulated with 115mg of naturally occurring caffeine, available at Sprouts and select Albertsons stores, and 'Lower Sugar Enlighten Mint', an updated version of one of the brand’s top-selling SKUs.
Additional flavours set for release through spring 2026 are: Strawberry Kiwi, a c-store exclusive at Extra Mile and Jacksons; Cherry Sublime, a c-store exclusive at 7-Eleven; and Mango Fuego, a limited-run seasonal flavour, available March through May.
Yerba Madre is introducing what the company describes as 'the world's first' Shade-Grown Yerba Mate seal, to be rolled out this year on its air-dried loose leaf.
The seal is designed to recognise Indigenous and family farmers growing yerba mate under forest canopies and within restored agroforestry systems, reinforcing the brand’s commitment to regenerative agriculture and ingredient integrity.
The brand’s products are stocked nationwide in over 45,000 natural, conventional, mass, club and convenience retailers across the US and Canada.
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